Chip & Paulie Webinar 7 (May 1, 2020)
Chip & Paulie discuss various strategies for engaging patients, focusing on technology tools such as websites, emails, texts, and social media platforms like Facebook and TikTok. They emphasize the importance of clear communication with patients and staff to reassure them, support them emotionally, and educate them. The guest highlight that using these methods can improve patient outcomes, reduce costs, increase practice growth, and position practices as healthcare leaders and experts in the community.
Guests: Dr. Sogol Pahlavan, Dr. Todd Wolynn, & Dr. Michael Chamberlin
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Sure, here's a concise summary of the webinar:
1. **Communication Strategies**: Emphasis was placed on leveraging websites, social media, emails, and texts for patient engagement. Facebook and Instagram were highlighted, with strategies like posting regularly, creating themes for posts, and using video content.
2. **Personal Touch**: Personalized communication, showing behind-the-scenes content, and using staff images/videos significantly increase patient engagement. Engagement messages should be concise and visually appealing.
3. **Recall Efforts**: Practices are recalling patients for necessary check-ups, especially via calls, emails, and texts. These efforts are crucial for maintaining practice profitability and patient health during COVID-19.
4. **Technology Utilization**: Adoption of telemedicine and direct communication tools, such as mass email and text messaging, is crucial. PCC’s platform was actively used for mass communications.
5. **Financial Insights**: Discussion on budgeting, cash flow management, and various financing options such as PPP, EIDL, and the new Main Street loan program.
6. **Doctor Experiences**: Guests shared their unique approaches, like Dr. Pahlavan's use of TikTok for engagement, and Dr. Chamberlain's concerted efforts using PCC’s mass communication tools. Dr. Wolynn emphasized creating a strong social media presence and leveraging video content.
7. **Practical Tips**: Suggestions included seeking media coverage, creating informative content, and actively recalling patients for vital check-ups and vaccinations.
Overall, the webinar focused on strategies for patient engagement, leveraging technology, financial management, and creative ways to maintain practice viability and patient health during challenging times.
