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Chip & Paulie Webinar 6 (April 23, 2020)

Chip & Paulie discussed the recent efforts and strategies for pediatric advocacy, highlighting the importance of telehealth and financial support during the COVID-19 pandemic. Key speakers provided insights on how pediatricians can effectively advocate for themselves and their patients, emphasizing the need for coordinated care, community involvement, and persistent communication with legislators and healthcare payers. The webinar also covered the operational and financial details of the Paycheck Protection Program, urging practices to apply for available funding and work closely with accountants to ensure compliance and plan for long-term financial stability.

Guests: Dr. Colleen Kraft, Dr. Mobeen Rathore, & Dr. Moira Szilagyi

Click Here To Download Slide Deck

Summary:

1. **Advocacy Focus:** The central topic is pediatricians advocating for themselves and their patients, and examples are provided.
2. **Telehealth Advocacy:** There's a significant emphasis on the role of telehealth, its benefits in pediatric care, and the need for payment parity with in-person visits.
3. **AAP Efforts:** The efforts by the AAP and state chapters in advocating for pediatricians are discussed, including a notable letter to HHS requesting substantial financial support for pediatricians.
4. **Finance Insights:** Various financial supports, including the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL), are explained in detail to guide pediatric practices through the financial crisis.
5. **Sales and Marketing:** The importance of active marketing and patient engagement is highlighted. Suggestions include leveraging social media and doing patient recalls.
6. **Team and Activation:** Encouragement to involve the whole practice team, parents, nearby practices, and community leaders in advocacy efforts.
7. **Telehealth Practical Use:** Practical advice on implementing and maximizing telehealth services in pediatric practices during and post-pandemic.