Guests: Dr. Colleen Kraft, Dr. Mobeen Rathore, & Dr. Moira Szilagyi

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Summary:

1. **Advocacy Focus:** The central topic is pediatricians advocating for themselves and their patients, and examples are provided.
2. **Telehealth Advocacy:** There's a significant emphasis on the role of telehealth, its benefits in pediatric care, and the need for payment parity with in-person visits.
3. **AAP Efforts:** The efforts by the AAP and state chapters in advocating for pediatricians are discussed, including a notable letter to HHS requesting substantial financial support for pediatricians.
4. **Finance Insights:** Various financial supports, including the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL), are explained in detail to guide pediatric practices through the financial crisis.
5. **Sales and Marketing:** The importance of active marketing and patient engagement is highlighted. Suggestions include leveraging social media and doing patient recalls.
6. **Team and Activation:** Encouragement to involve the whole practice team, parents, nearby practices, and community leaders in advocacy efforts.
7. **Telehealth Practical Use:** Practical advice on implementing and maximizing telehealth services in pediatric practices during and post-pandemic.